![]() ![]() "Beautiful" is a pastiche of Eurodance, featuring high, pitch-shifted vocals and donk sounds. His follow-up single "Beautiful" was released in June. The track uses pop clichés and glitchy vocals to depict Diamond as a digital entity on a screen. In August 2013, Cook founded PC Music as a way of embracing an A&R role, with the aim of "recording people who don't normally make music and treating them as if they're a major label artist." In January 2014, Cook released "Keri Baby" as his first solo single, with vocals by Diamond. Cook began working on building flashy websites with Hannah Diamond and decided to focus on using websites to promote music. The project was noticed by producer Sophie, who later worked with PC Music's acts. Cook and Harle explored how to build rhythms out of a vocalist's natural singing tempo and released the results as "Dux Kidz". They contributed to the score for Alicia Norman's animated film Heart of Death and began considering a children's television show titled Dux Content's Jungle Jam. Dux Content released its songs with strange renderings of digital avatars for promotional artwork. Ĭook created Gamsonite, a "pseudo-label" collecting his early collaborations. Cook has worked on graphics for PC Music acts including easyFun and Maxo. One of their earlier works was a collection of compositions for the Disklavier, released with Spencer Noble and Tim Phillips under the name "Dux Consort". Since they did not have a vocalist, Dux Content focused on musical experiments like compound metres and changes in tempo. This grew into a musical project called Dux Content. The two bonded over their shared musical tastes and interest in comedy duo Tim & Eric. It was at Goldsmiths he reconnected with Danny L Harle, with whom he had gone to school as a teen. He attended Goldsmiths, University of London, where he studied music. Early life Īlexander Guy Cook is the son of English architect Sir Peter Cook and Israeli architect Yael Reisner. This style of exaggerated pop tropes grew to serve as the foundation of the genre hyperpop, which Cook is credited for developing and popularising. Since founding PC Music in August 2013, Cook's label has represented over 20 artists releasing music within a similar style, in which tropes from mainstream 1990s and 2000s pop music are amplified. In 2022, he produced the song "All Up in Your Mind" from Beyoncé's album Renaissance, which earned him a nomination for the Grammy Award for Album of the Year. Cook released his two debut albums, 7G and Apple, and received the Variety Hitmakers Innovator of The Year Award in 2020. Cook was named #12 in the Dazed 100 for "redefining style and youth culture in 2015 and beyond". He formed the one-off project QT with musician Sophie and performance artist Hayden Dunham, producing the 2014 single " Hey QT".Ĭook came into the public eye as Charli XCX's creative director and has executively produced her projects: Number 1 Angel, Pop 2, Charli and How I'm Feeling Now. He has also collaborated with PC Music artists such as Hannah Diamond, GFOTY, EASYFUN, Danny L Harle and felicita. ![]() Alexander Guy Cook (born 23 August 1990) is an English music producer and the head of the UK record label PC Music.Ĭook released his first solo singles in 2014.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |